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Financial markets are complex to understand and investing in financial markets require market knowledge, proper research & analysis, experience, regular monitoring and it is a time consuming process for an individual Investor. In Financial Service in portfolio a group of experienced professionals do extensive research and analyze the securities for the client. Client just needs to give money to the portfolio manager and he will invest on behalf of client. Portfolio Manager understands client goals and risk appetite, based on client needs he optimizes the returns to achieve client goals by investing in securities like equity, fixed income securities and commodities etc. Investing in direct equity requires market knowledge, proper research, experience, regular monitoring and it is a time consuming process for an individual Investor. Portfolio Management Services (PMS) is a customized investment product and invest in securities like equity, fixed income securities etc. Generally, it is offered to High net worth individuals (HNIs). Unlike Mutual Funds, The ownership of securities lies with the investor. It is managed by professional manager. Investors who are looking for an alternative to direct equity can look to invest in PMS. PMS provide comfort to the investors and generate superior returns in the long run. Investors who are looking for an alternative to direct equity can look to invest in PMS. PMS give comfort to the investor and generate superior returns in the long run.